The BOY.FRIEND watch will make its debut in New York during fashion week in September.

Indeed, the gender-bending timepiece is an important step for the watch division of the House after the Première watch, the J12, the Mademoiselle Privé, the high jewelry watches and Les Éternelles de Chanel watches (presented at Baselworld earlier this year).

The BOY.FRIEND watch – perfectly symmetrical face, masculine, strong — is scheduled to reach the boutiques in September. The watch features hand-wound mechanical movement and black leather strap.