Maybe you have money, maybe you don't. It doesn't mean you can't have a luxury experience, whether it's away on holidays somewhere nice, or at home, and you're looking for a weekend respite. It comes down to indulgence, leisure, maybe a feel of exclusivity. The casino...
luxury
NEW STUDY: PERCEPTION OF WHAT LUXURY MEANS HAS BEEN UPENDED
How do you define luxury? According to a new study from Horizon Media, the U.S. media agency, the perception of luxury is changing dramatically. Most people will never reach the wealth of today's one per cent - even ten per cent. The study, called New Codes of Luxury:...
5 ESSENTIAL TIPS FOR LAUNCHING YOUR LUXURY BRAND
Launching a luxury brand requires a combination of precision, creativity, and a deep understanding of the market. If you have an aspiring luxury brand, then you need to learn how to navigate a complex web of consumer expectations, brand image, and exclusivity. Have...
KING CHARLES’ WATCH: PARMIGIANI FLEURIER
The Royals are very much in the news. The coronation of King Charles is fast approaching - May 6. As part of the celebration, the first official portrait of the new king was released. It features his favourite watch - Parmigiani Fleurier Toric Chronograph. The Toric...
WHAT DOES “LUXURY” MEAN TO YOU?
If there is one thing I have learned over the years, it's that the word "luxury" has been battered around by marketers so much that it's been watered down, and has lost its true meaning. But perhaps chasing "meaning" just gets you running in circles. Because "luxury"...
NEWS NOTES: EXPEDIA STUDY SAYS CANADIAN TRAVELLERS LOOKING TO SPLURGE; RE/MAX 2022 MARKET PROJECTION
Post-pandemic travel days are upon us, and a new Expedia study says Canadians in particular are looking to splurge on their next luxury travel experience. Related: Travel experiences: Sleeping in a glass-roofed igloo to view the Aurora Borealis Expedia's 2022 Travel...