WORLD MASTERCARD FASHION WEEK: DAY TWO

ONGOING COVERAGE OF THE LATEST AND GREATEST ON THE RUNWAYS AT TORONTO’S FASHION WEEK By Serena Marotta

Fashionistas, rejoice!

If day two of Toronto’s World MasterCard Fashion Week is any indication, Canada’s most coveted designers are certainly making their mark on the fashion world at large, and it’s time to get excited about the future of our country’s awesome industry. Here are yesterday’s highlights.

In case you didn’t hear, the circus came to David Pecaut Square today in the form of Hayley Elsaesser’s psychedelic carnival themed SS16 collection. Neon pink poodle prints? Check. Skulls and slushies? Check again. And, of course, the circus wouldn’t be complete without a pink-haired dancing clown to usher in the bold collection of luxury contemporary streetwear. The Australian brand, based in Canada, also made its mark on Toronto’s fashion scene with fellow Australian designers at the Aussie Takeover event. Convey, Illias Swimwear and Jasper + Pearl, brought colourful and fun designs that were fresh standouts among the dark and simplistic collections we’ve seen so far.

The Mercedes-Benz Start Up Competition also announced the winner of its fifth annual National Finale group runway show. The search for the next generation of Canadian fashion talent was a close call between six promising semi-finalists, including Beaufille, S.P. Badu, Leinad Beaudet, Laura Siegel, UNTTLD and Narces. S.P Badu’s industrial collection was no match to Narces’ edgy yet feminine floral pieces, including a stunning finale of what can only be described as the wedding dress of our dreams. However, the prestigious title was awarded to UNTTLD, ensuring confidence for the future of high-end Canadian manufacturing. In addition to the $30,000 bursary, the ultra-elegant Montreal-based luxury brand will also receive professional mentorship, editorial coverage in Fashion Magazine and a solo runway show in March 2016.

It came as no surprise that the exquisite collection, a timeless display of masculine femininity, was an industry favourite. Each look was a testament to designers José Manuel St-Jacques and Simon Bélanger’s expertise in textiles and fine fabrics, constructing a perfect fit with every look. The future of Canadian fashion has never looked brighter.

Images by Dave Oyagi