Just in time for – January. TaylorMade Golf got the jump on the PGA Merchandise Show (the annual event held in Florida, later this month, where all the big golf brands roll out their new equipment for the new golf season) with the official launch of their new line of SIM (Shape in Motion) drivers, fairway woods and rescue clubs. As Canadians, we’ll take as much golf news during the teeth of winter as we can get.
The M Series is no more. The company spent the recent past on material improvements and developing carbon composites for their clubs. The focus this time for TaylorMade was more on building a club with a better geometrical shape, better aerodynamic performance, reducing drag, all to boost clubhead speed, especially the last three feet of the swing before making contact with the ball. Better forgiveness too.
There are three different models of the SIM driver – the lowest-spinning SIM driver with the shallowest face of the three, the Max, which has an eight per cent larger face, for better forgiveness, and the Max D, which has an 18 per cent larger face than the SIM driver and a built-in draw bias internal weight for golfers who tend to slice.
The fairway woods are designed for improved playability from a variety of lies, mostly due to a more rounded leading edge and the V Steel sole that further raises the toe and heel away from the ground. Less ground friction translates to better club and ball speed. The strategically positioned weight creates an extremely low CG that allows for increased ball speed, higher launch and improved forgiveness on low-face hits. Like the drivers, there are three different versions of the fairway woods – different clubhead sizes and varying degrees of forgiveness.
The V Steel technology has been worked into the rescue clubs for the first time, part of a re-design meant to maximize versatility and playability.
Pricing is $699 for the SIM Driver, $649 for the SIM Max and Max D, $499 for the SIM Ti Fairway, $399 for the SIM Max Fairway, and $329 for the SIM Max Rescue club.