No matter which model of Porsche you decide to own, you can be sure the driving experience will be excellent. And now, this iconic company has launched a unique twist to the Porsche experience that is turning the heads of car and watch enthusiasts alike: A Porsche Design custom-built watch from its Timepieces collection.

“No other car manufacturer or watch brand currently offers such a customizable and exclusive program of this kind,” says Jan Becker, CEO of Porsche Design Group. “The colours, types of leather and decorative stitching on these chronographs all originate from automotive production.”

After almost six years of development, the foundation of Porsche Design Timepieces, AG in Solothurn, Switzerland, launched the car-design-driven watch, which offers up approximately 1.5 million different design configurations to create a one-of-a-kind timepiece.

Just like the Porsche 911 range, the watch is digitally visualized down to the smallest detail to provide customers with a realistic depiction of their dream timepiece.

“The rendering model is based on CAD data from our designers at Studio F. A. Porsche in Zell am See [Austria] and our engineers in Solothurn,” says Rolf Bergmann, managing director of Porsche Design Timepieces AG.

A basic custom-built Timepiece starts at $6,000 USD and depending which options you select, can range up to $12,500 and includes up to three additional leather straps. Orders are placed exclusively through Porsche dealers and delivery takes eight to 12 weeks.

Main features:

The centerpiece
The menu navigation and overall design of the new watch configurator are based on the Porsche car configurator.


The case
You can choose between a glass bead-blasted natural titanium case or a black titanium case coated in titanium carbide via PVD.

The movement
A new in-house caliber WERK 01.100 with 48 hours of power reserve; the highlight of this COSC-certified movement is the customizable winding rotor, featuring the wheel designs of the latest-generation Porsche 911.

From the classic 911 Carrera rim, including the two-tone Porsche Crest in the centre of the rotor, to the 911 Carrera Exclusive Design wheel version with a gold badge at its centre, you have a choice of six different rotor types. The colour on the rotor edge can also be customized, and the rotor on the new watches corresponds to a 1:22 scaled-down version of the original rim, crafted with a level of precision down to five thousandths of a millimeter.

The watchbands

Metal and leather watchbands are available in three sizes. Metal bracelets are made of titanium and all versions feature individually screwed-down links. They are available in glass bead-blasted natural titanium or black-coated titanium carbide. Choose from two different closing mechanisms: a butterfly clasp with lateral buttons or seven-step fine adjustment.

The leather straps are crafted from the same hides used for the interiors of a Porsche and come in the 14 official colour options of the Porsche 911.

The leather wristbands come with a butterfly clasp as well as side buttons for quick and easy release. For the stitching on the strap, 19 different colours of genuine Porsche yarn are available, resulting in up to 300 different possible configurations. Two additional bracelets can be designed and purchased per order and the configurator’s full range of options remains available for this selection. The new quick-change side button system makes it easy to change them without the use of any tools.

Custom-built dial and bezel
The dial is personalized via inlaid coloured rings, featuring minute markers in the style of the design-defining classic speedometer developed by F. A. Porsche. Choose from 27 Porsche 911 exterior and interior colours. Even the hands can be personalized, and you can choose either classic Essence in black or sporty Performance hands in matte-white with red tips. The watch’s bezel can also feature either traditional minute markers or a tachymeter for tracking speed or distance.

Custom laser engraving
As a final touch, upon request, you can have a laser engraving on the back of the case. This supplementary engraving can also be applied to the watch box, which is exclusive to the new watches. Additionally, you can request the corresponding car visuals for the emblem on the timepieces’ box. The fonts and lettering featured on the rear of your car can be applied as well. Or, you have the option to select a graphic logo, such as the current 911 Carrera flyline.

The new Porsche Design custom-built Timepieces will be available in the U.S. on Sept. 1, 2020 at all participating Porsche dealerships.